Douwe & friends: movement and hydration in one

A closer look into our latest marketing campaign.

Skaters, surfers, skimboarders, freerunners, what do they all have in common? They move fast, live bold, and always stay hydrated. That’s exactly what SEA Water’s latest campaign, “Douwe & Friends,” is about. Led by our ambassador Douwe Macaré, the campaign focuses on bringing together a crew of talented creators: from skimboarder Adrian Raza to skater Sterre Meijer and kitesurfer Stig Hoefnagel. From coastlines to concrete, they’re pushing limits & staying fresh.