Douwe & friends: movement and hydration in one

15 Feb 2025

A closer look into our latest marketing campaign.

Skaters, surfers, skimboarders, freerunners, what do they all have in common? They move fast, live bold, and always stay hydrated.
That’s exactly what SEA Water’s latest campaign, “Douwe & Friends,” is about.

Led by our ambassador Douwe Macaré, the campaign focuses on bringing together a crew of talented creators: from skimboarder Adrian Raza to skater Sterre Meijer and kitesurfer Stig Hoefnagel. From coastlines to concrete, they’re pushing limits & staying fresh.

Quote

“The idea behind Douwe & Friends is to show how easily SEA Water fits into all kinds of cool, crazy lifestyles. We wanted to spotlight the people in Douwe’s world who inspire us, people who live in motion.”

Rijmer

Marketing Manager at SEA Water.

Watch the full campaign here