SEA on the scene: waterdragers at Karma Karma

14 Jun 2025

The sun was hot, the music was loud, and the mood was on point.

We showed up to Karma Karma, the summer house and techno festival that took place on the 14th of June in Amsterdam, having one job: keeping the energy high and the people hydrated.

But instead of a branded booth, we came up with something different: een waterdrager. Wearing a custom SEA x Klabu football jersey, our water carrier moved through the crowd and kept everyone’s hydration in check.

Karma Karma was the perfect setting: sun overhead, music vibrating, energy peaking. And when things get hot, nothing beats a cold can of SEA.

Drop us a line if you want waterdragers at your event too!

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