SEA on the scene: waterdrager at 24 The Planet

17 Sep 2025

24 The Planet - annual 24-hour walking charity event that turns steps into action.

The rules are simple: volunteers walk in Vondelpark for 24 hours straight at their own pace. This year, the participants took over 125.000 steps, and raised over 36k euros! In the end, it wasn’t about numbers. It was about showing up, walking together, and having real conversations about the bigger picture. All earnings go to Justdiggit, an NGO on a mission to regreen Africa and cool down the planet using simple, scalable nature-based solutions.

Our Waterdrager was there in a custom SEA x KLABU jersey, weaving through the park with cans of ice-cold SEA, making sure the walkers stayed fresh, sharp, and moving forward. Because let’s be real: walking for 24 hours is epic, but doing it dehydrated? Absurd.

Watch the after movie here