News
Pop-up exhibition: By the Sea
20 Sep 2025
Serve Local – the spark behind our newest campaign
02 Sep 2025
Why ship water thousands of kilometers, when you can enjoy delicious local water?
With that message, SEA today launches its new campaign ‘Serve Local’. Starring TikTok creator and actor Appie Mussa, the campaign uses a series of witty and absurd scenes to highlight just how strange it is to import water when local water is within easy reach.
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With SEA Water, we want to show that the future of drinking water is local. Water that has trickled for hundreds of years through the Italian Alps may sound appealing, but we want to prove that the best-tasting water is often found much closer to home. With Serve Local we make that message lighthearted and accessible.
