De Veelste Hotline Campaign

This summer proved unpredictable. As temperatures fluctuate well into September, we launched De Veelste Hotline, with a Dutch phone number 085-0805964

The idea is simple: call the hotline, leave a voicemail about what’s making you sweat (whether it’s an office without AC, or outdoor work in peak heat), and our team, led by rapper Bokoesam, will respond with SEA Water to cool you down.

Rather than a single campaign moment, we built for repetition. Weekly content will be shared from real voicemails throughout the summer. And when the season ends, the hotline will evolve into a dedicated ordering line – a service that stays available year-round.